PLUS Master copywriter Ted Nicholas found a good headline can perform up to 28% better when framed in quotation marks.
We frequently get requests for help from Plenty of Fish (see our review on POF) and Match (our review on Match) members for advice on making their online dating profiles more appealing.
But did you know that one in three couples now find love online?
In this fast-paced, social media-dependent world, we rely on the Internet for everything – from keeping in touch with old school friends and career networking to ordering takeaways and finding a cat-sitter for that weekend away.
And while I’ve yet to settle down with The One (if there even is ... When you know what you want — and express it with clarity and conviction — the universe does not wait around to deliver!
Some sites, such as Match.com, let you choose a long screen name and a long tagline.
That option can be a bit overwhelming, though, so go with a relatively short name and focus your creative juices on the tagline. People who work in advertising agencies can make their entire career on just one tagline. ”) As in advertising, the key to a good tagline in online dating is In the world of marketing (which, in the end, is what online dating is all about), the goal is to reach the right customer, not every customer.
Even today, most of us view online dating as a “last resort” — a pathetic place to find refuge, when all other portals to love and connection have closed. My last two significant relationships — one with a woman, one with a man — both started online.
After all, it’s not always easy to big yourself up without sounding conceited or (even worse) desperate.